Tic Tac
Tic Tac is a well-known confectionary brand, best known for its signature oval-shaped, bite-sized mints. The brand is owned by the Italian Ferrero Group, and its products are sold in over 165 countries worldwide.
Tic Tac is focused on creating products that are small, fun, and easily portable. Their core product offering consists of a variety of mints, as well as a variety of other flavors like orange, berry, and fruit adventure. The brand's packaging is unique, often featuring playful designs and interactive elements like pull tabs and dual chambers.
In addition to providing their signature mints, Tic Tac also offers a range of unique products, including its "ready-to-eat" gummies and mints that offer a more intense flavor experience.
Tic Tac's target audience is typically young people aged between 10-25, with both genders featuring heavily in the brand's marketing campaigns. By creating fun and interactive products, the brand has established a strong loyalty among its customers and has become an iconic part of many people's lives.