Smartwool
Smartwool is an outdoor-oriented apparel brand that specializes in performance-ready pieces. They are well-known for producing high-quality merino wool products designed to keep your feet comfortable whilst on any terrain. Founded in the state of Colorado, the brand is dedicated to creating innovative products through their unique blend of materials and attention to detail.
Smartwool's product range includes a variety of items from socks to baselayers, hats, gloves, and more. As a leader in the outdoor apparel market, Smartwool's products are designed to wick away moisture and regulate temperature so individuals can stay warm, dry, and comfortable. Each of their pieces is designed with sustainability in mind, so they can be used more than seasonally.
Smartwool's target audience is avid outdoor enthusiasts as well as casual travelers. Their products are suitable for everyday wear, as well as for those who enjoy extreme outdoor activities such as hiking, camping, running, and climbing. Smartwool's unique selling points include its use of Merino wool, which offers superior insulation, durability, and breathability, in addition to their commitment to environmental sustainability.