Nielsen
Nielsen is a data and analytics powerhouse, utilizing advanced technologies to help companies understand consumer behavior, enabling them to make smarter business decisions and grow their businesses. Nielsen has over 100 years of experience in providing marketing solutions. Its mission is to make the world more informed and more responsive to consumers, and to make the world more connected. Its offerings include measuring media exposure, collection of cross-media consumer insights, marketing analytics, brand and pricing optimization, and providing data services for advertising and market research. The target audiences of Nielsen are organizations that care about brand performance and need to make decisions based on market-level and individual-level consumer insights. Nielsen's unique selling points include its long history in the advertisements industry and its use of cutting-edge technologies to provide unparalleled accuracy and precision in measurements and analyses.