Crucial / Micron
Crucial is a global brand of computer hardware owned by Micron Technology, Inc. It specializes in DRAM, NAND Flash memory, SSDs, and other memory and storage solutions for consumer and enterprise applications. The brand was launched in 2001 with the mission to deliver quality, reliability, and affordability.
Crucial products and solutions are designed to improve the performance and reliability of computers, servers, cameras, printers, routers, and other technology-based devices. The company offers a variety of memory upgrades such as RAM, SSDs, server memory, USB drives, printers, cameras, and routers. It also provides a range of gaming memory, heatsinks, and memory analyzers.
Target audiences of Crucial include both businesses and consumers. Its products are designed for reliability and affordability, and they come with a limited lifetime warranty. The company also provides a free memory analysis tool to help users determine the best upgrades for their devices. The brand has earned a reputation for quality, reliability, and affordability, setting it apart from the competition.