Caterpillar (CAT)
Caterpillar (CAT) is a global leader in the manufacturing of heavy machinery and equipment used in infrastructure, mining, and construction. As the world's largest construction equipment provider, CAT's products promote efficiency and productivity, setting industry standards. Its core values include trustworthiness, integrity, and innovation - a commitment that has been central to the brand for more than a century. With a diverse portfolio that includes engines, hydraulic excavators, skid steer loaders, collaboration services, and more, CAT caters to customers across a variety of industries. It is renowned for its quality durable products, efficient solutions, and reliable after-sales services and support. Unique selling points include its proprietary technologies, such as Cat Connect with advanced analytics and machine control systems, as well as its global presence with parts and service outlets across six continents. CAT's target audience includes the professionals, operators, and companies responsible for major construction projects around the world.